Macroo vs Lose It. the barcode-first weight loss tracker.
Lose It is a serviceable, friendly macro tracker built around weight loss. It's barcode-first, has a Snap-It camera feature for logging via food photos, and offers a free tier plus a ~$40/year Premium subscription. It's a good fit for people who eat mostly grocery / packaged food and want a no-frills weight-loss-framed tool. Macroo's pitch is different: AI plain-English logging means you skip the barcode-and-search dance entirely ("chicken wrap and fries" → macros), the framing is feedback-and-feeling rather than weight-loss-as-goal, and it's a $9.99 one-time purchase that includes Apple Watch, Siri Shortcuts and Home Screen widgets — none of which Lose It Premium gets you in the same depth.
The one-time-purchase macro tracker
$9.99 one-time. AI plain-English logging. Macros and Likely Feeling, not weight-loss-only framing.
- AI logging in plain English (no barcodes, no camera setup)
- Likely Feeling prediction tied to macros
- Apple Watch + Shortcuts + widgets
- One-time $9.99 vs annual subscription
Pick Macroo if you want plain-English logging, eat mostly real / restaurant / home-cooked food, and want feeling-based feedback alongside macros.
The barcode-first weight loss tracker
Subscription with a free tier. Barcode-centric. Emphasis on weight loss with daily calorie budgets and progress charts.
- Snap-It camera for food photo logging
- Strong for grocery / packaged food workflows
- Cross-platform (iOS, Android, Web)
- Cheap subscription compared to MyFitnessPal
Pick Lose It if most of your food has a barcode, you want a free tier, or you specifically want a weight-loss-framed tracker.
Feature comparison
| Feature | Macroo | Lose It |
|---|---|---|
| One-time price | $9.99 once | Free or ~$40/yr (Premium) |
| No subscription | ||
| AI plain-English logging | ||
| Native Apple Watch app | ||
| Siri Shortcuts | ||
| Home Screen widgets | ||
| Likely Feeling prediction | ||
| AI recipe generator | ||
| Carb cycling templates | ||
| Daily macro PDF report | ||
| Android version | ||
| Largest food database | ||
| Micronutrient depth | ||
| Human coaching |
Quick answers
- 01
Is Macroo a good Lose It alternative?
Macroo is a strong Lose It alternative if you want plain-English logging, eat mostly real / restaurant / home-cooked food, and want feeling-based feedback alongside macros. It's $9.99 once instead of Free or ~$40/yr (Premium), with AI plain-English logging, a native Apple Watch app, Siri Shortcuts, Home Screen widgets, and a Likely Feeling prediction that no other macro tracker offers.
- 02
What does Lose It cost vs Macroo?
Lose It costs Free or ~$40/yr (Premium). Macroo is $9.99 once with no subscription and lifetime updates included.
- 03
Should I pick Lose It or Macroo?
Pick Lose It if most of your food has a barcode, you want a free tier, or you specifically want a weight-loss-framed tracker. Pick Macroo if you want plain-English logging, eat mostly real / restaurant / home-cooked food, and want feeling-based feedback alongside macros.
- 04
Does Macroo have everything Lose It has?
Not always. Lose It wins on: Snap-It camera for food photo logging; Strong for grocery / packaged food workflows. Macroo wins on: AI logging in plain English (no barcodes, no camera setup); Likely Feeling prediction tied to macros.
$9.99. Once. Yours.
iOS & Apple Watch. Lifetime updates. No subscription.